Cardpe: Assessing the market potential in a dynamic payments ecosystem in India

Sindhwani, S and Appasamy, L (2017) Cardpe: Assessing the market potential in a dynamic payments ecosystem in India. Working Paper. Singapore Management University. (Unpublished)

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Abstract

the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld integrated unit - that processed credit/debit card payments. Cash was a predominant medium of transaction in the country but the government was accelerating digitalisation and promoting measures to move towards a less-cash economy. Measures were underway to bring the largely unbanked public into banking network. Correspondingly, debit and credit card issuance was also growing. However, the availability of point-of-sale (POS) devices that could process credit/debit card payments was inadequate and remained concentrated among large merchants in cities. Due to this shortfall, the use of cards for payments remained low.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Sindhwani, SUNSPECIFIED
Item Type: Monograph (Working Paper)
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University.
Uncontrolled Keywords: Fintech, Payment systems, Inclusive payment systems, Product/Innovation adoption, Product perception, Consumer behaviour, Go-to-Market, Launch dilemma, Market analysis
Subjects: Business Strategy
Depositing User: Ilayaraja M
Date Deposited: 06 Jul 2019 19:40
Last Modified: 06 Jul 2019 19:40
URI: http://eprints.exchange.isb.edu/id/eprint/1258
Publisher URL: https://ink.library.smu.edu.sg/cases_coll_all/200/
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