Prysmian Group in Asia Pacific: Implementing Strategy

Venzin, M and Bardolet, D and Zerrillo, P C and Chan, C W (2016) Prysmian Group in Asia Pacific: Implementing Strategy. [Teaching Resource]

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Abstract

The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countries in the region. Unable to execute its strategy practised in other regions-of acquiring companies and streamlining their operations-in Asia, Prysmian management decides on a business strategy of improving cooperation within business units and becoming more customer-centric. The three regional leaders in APAC, Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand had just completed a strategy meeting in the Singapore office and all understand that the key to implementing the business strategy is its human capital. This case is targeted for participants who are interested in understanding the human capital challenges associated with implementing a business strategy for a multinational corporation. After the session, the students will be able to describe the challenges associated with change in a multi-national corporation, and determine how human capital can impact the implementation of strategy.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Zerrillo, P CUNSPECIFIED
Item Type: Teaching Resource
Additional Information: The research paper was published by the author with the affiliation of Singapore Management University.
Uncontrolled Keywords: Change management, Leadership, Manufacturing, Strategy
Subjects: Leadership
Marketing
Business Strategy
Depositing User: Ilayaraja M
Date Deposited: 19 Jul 2019 07:58
Last Modified: 19 Jul 2019 07:58
URI: http://eprints.exchange.isb.edu/id/eprint/1279
Publisher URL: https://hbr.org/product/prysmian-group-in-asia-pac...
Publisher OA policy: https://hbr.org/product/prysmian-group-in-asia-pac...
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