Critical marketing: Insights for informed research and teaching

Schroeder, J E (2012) Critical marketing: Insights for informed research and teaching. In: Critical Marketing: Defining the Field. Taylor and Francis, pp. 18-29. ISBN 9781136412912

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Schroeder, J EUNSPECIFIED
Item Type: Book Chapter
Uncontrolled Keywords: Critical marketing; research and teaching
Subjects: Marketing
Depositing User: Users 13 not found.
Date Deposited: 24 Nov 2014 14:32
Last Modified: 24 Nov 2014 15:17
URI: http://eprints.exchange.isb.edu/id/eprint/327
Publisher URL: http://dx.doi.org/10.4324/9780080549767
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