Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881.

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Abstract

According to the recent 2000 U.S. Census, the ethnic population in America reached almost 80 million people. However, there is limited research to show how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences. An attempt is made in this study to present a cross-cultural comparison of ethnic consumer socialization influences. The results of the study indicate that Asian American, Hispanic, and African American young adults significantly differ in their susceptibility to different socialization influences.

Affiliation: John Cook School of Business, Saint Louis University, USA
ISB Creators:
ISB CreatorsORCiD
Pereira, AUNSPECIFIED
Item Type: Article
Uncontrolled Keywords: Psychology; African Americans; Asian Americans; Hispanic Americans; Studies; Statistical analysis; Market research; Social research; Consumer attitudes; United States; US; 7100:Market research; 9130:Experimental/theoretical; 9190:United States
Subjects: Marketing
Depositing User: LRC ISB
Date Deposited: 13 Jun 2015 10:27
Last Modified: 13 Jun 2015 10:30
URI: http://eprints.exchange.isb.edu/id/eprint/402
Publisher URL: http://search.proquest.com/docview/227679190?accou...
Publisher OA policy: http://www.sherpa.ac.uk/romeo/issn/0742-6046/
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