Evolutionary perspectives on consumer behavior: An introduction

Lynn, M and Kampschroeder, K and Pereira, A (1999) Evolutionary perspectives on consumer behavior: An introduction. Advances in consumer research, 26. pp. 226-230.

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The human mind is a collection of functionally specialized, content-specific mechanisms that were designed by natural selection to solve the adaptive problems faced by our evolutionary ancestors. Thus, evolutionary analyses can provide insight into the perceptual, cognitive and motivational mechanisms underlying human behaviorBincluding consumer behavior. In order to encourage consumer researchers to make greater use of an evolutionary perspective, this paper discusses the basic concepts of evolutionary psychology and briefly describes three illustrative evolutionary theories along with their implications for consumer behavior and marketing.

Affiliation: John Cook School of Business, Saint Louis University, USA
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Item Type: Article
Subjects: Business and Management
Depositing User: LRC ISB
Date Deposited: 13 Jun 2015 11:08
Last Modified: 13 Jun 2015 20:17
URI: http://eprints.exchange.isb.edu/id/eprint/408
Publisher URL: http://www.acrwebsite.org/search/view-conference-p...
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