AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Deo, S and Devalkar, S K and Gokhale, M and Vaidya, A (2017) AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India. [Teaching Resource]

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Abstract

The case describes operations of one of the early entrants in the Online Grocery Delivery industry in India, AtMyDoorsteps.com (AMD). After having run the company for three years, the founder, Sushant Junnarkar, is looking for big ticket funding. As he prepares his pitch, he wonders whether his business is lucrative enough for investors. What changes could be possibly made to the existing model to improve profitability for the company? He intends to revisit some of the strategic and tactical decisions that he had made at the time of inception of AMD. Junnarkar's final decision would determine the fate of his pitch to investors and subsequently the future sustainability of his venture.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Deo, Shttp://orcid.org/0000-0002-3233-6014
Devalkar, S Khttp://orcid.org/0000-0002-3708-9104
Item Type: Teaching Resource
Uncontrolled Keywords: AtMyDoorsteps.com, AMD, Online Grocery
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 24 Mar 2019 09:56
Last Modified: 24 Mar 2019 09:56
URI: http://eprints.exchange.isb.edu/id/eprint/703
Publisher URL: https://hbr.org/product/atmydoorstepscom-breaking-...
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