Product Strategies in Supply Chains

Singh, N (2015) Product Strategies in Supply Chains. PhD thesis, Scheller College of Business.

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Abstract

This doctoral dissertation titled "Product Strategies in Supply Chains" consists of three essays. In this dissertation, I study firms' strategic decisions regarding design of products and product lines in different supply chain contexts. I focus on firms' strategic interactions with supply chain members, including consumers and suppliers, in dynamic environments. The first essay (Chapter 2) studies how the cost structure of and information asymmetry about an OEM's in-house option affect her choice of product design quality in a decentralized supply chain where the supplier specifies contract terms. The second essay (Chapter 3) examines the effect of product returns and their potential refurbishing on intertemporal product strategy and profit of a firm facing strategic consumers. We also examine the effect of product returns on the time inconsistency problem faced by the firm. The third essay (Chapter 4) investigates the impact of competition from a third-party remanufacturer on product strategy and profit of an OEM in the presence of strategic consumers. Motivated by general perception among practitioners and the extant literature showing the competition from third-party remanufacturers as undesirable for the OEM, we specifically examine whether competition from a third-party remanufacturer is always undesirable for the OEM.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Singh, NUNSPECIFIED
Item Type: Thesis (PhD)
Additional Information: This Thesis was published by the author with the affiliation of University of Scheller College of Business, Georgia Tech
Uncontrolled Keywords: Product Strategy, Supply Chains, Product Quality
Subjects: Operations Management
Depositing User: Mohan Dass
Date Deposited: 09 Apr 2019 09:35
Last Modified: 09 Apr 2019 09:35
URI: http://eprints.exchange.isb.edu/id/eprint/785
Publisher URL: https://smartech.gatech.edu/handle/1853/53934
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