DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A)

Seshadri, D V R and Sasidhar, K (2018) DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A). [Teaching Resource]

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Abstract

DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case A describes the story of an unusual project undertaken by DHAN and several partners to take state-of-the-art medical diagnostic services to the doorsteps of villagers in a remote part of Tamil Nadu. The project was a collaborative effort involving Philips, a leader in electronics, healthcare and lighting; Apollo Hospitals, a major corporate hospital chain in India; Indian Space Research Organisation (ISRO), a high technology research center; and DHAN, a key player in the development sector. The project, anchored by Philips, came to an abrupt halt at the end of 2006 when Philips announced its withdrawal from the venture as the volumes it had anticipated had not materialized and the high overheads associated with the project were proving to be uneconomical. Apollo, also disappointed that it had not reaped the expected benefits from the project, followed suit. With these key collaborators opting out, the technology support of ISRO had little relevance. M. P. Vasimalai (Vasi), the Executive Director of DHAN, reeling from the unexpected termination of an important project that would benefit the community, was faced with a dilemma: Should he follow the lead of Philips and Apollo and abandon the project or find some way to take it forward?

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Seshadri, D V RUNSPECIFIED
Item Type: Teaching Resource
Uncontrolled Keywords: DHAN Foundation, Healthcare, Holistic Healthcare
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 10 Apr 2019 05:23
Last Modified: 10 Apr 2019 05:23
URI: http://eprints.exchange.isb.edu/id/eprint/791
Publisher URL: https://hbr.org/product/dhan-foundation-delivering...
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