Dyson Appliances: The 'Never-say-die' Spirit of Entrepreneurship

Seshadri, D V R and Jane, H (2006) Dyson Appliances: The 'Never-say-die' Spirit of Entrepreneurship. [Teaching Resource]

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Abstract

This case describes the trials and tribulations that James Dyson had to go through in his journey of creating a radically new type of vacuum cleaner that took on the established wisdom relating to the technology of vacuum cleaners. Like most inventors, his initial route was to find a company that was willing to license his invention and take the product to market. However, what he encountered were frozen mindsets and stonewalls. Eventually, he had no option but to get into manufacturing and selling directly. The product gained rapid acceptance in the market. Consequently Dyson also set up large manufacturing facilities in Malaysia, propelled by a desire to contain costs, and also because some of the local population in his native country, the UK, were increasingly getting jealous of his success and hence, set up many roadblocks to his onward progress. The case illustrates the arduous journey that an entrepreneur ends up taking, and brings out the qualities needed for a successful entrepreneur.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Seshadri, D V RUNSPECIFIED
Item Type: Teaching Resource
Additional Information: The case was published by the author with the affiliation of IIM Bangalore.
Uncontrolled Keywords: Dyson Appliances, Entrepreneurship
Subjects: Entrepreneurship
Depositing User: Veeramani R
Date Deposited: 10 Apr 2019 07:09
Last Modified: 10 Apr 2019 07:09
URI: http://eprints.exchange.isb.edu/id/eprint/793
Publisher URL: https://www.questia.com/library/journal/1P3-126740...
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