Two studies on the determinants and effects of international marketing joint venture dissolutions in an emerging market

Pedada, K (2018) Two studies on the determinants and effects of international marketing joint venture dissolutions in an emerging market. PhD thesis, Texas Tech University.

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Abstract

As part of their global growth strategy, multinational corporations headquartered in developed markets (DMs) are increasingly entering emerging markets (EMs) such as India and China by forming international marketing joint ventures (hereinafter referred to as “joint ventures”) with firms headquartered in EMs. However, about one half of these joint ventures are dissolved or terminated after four years of their formation. This dissertation, comprising of two essays, focuses on the determinants and consequences of dissolution of joint ventures formed between developed and emerging market firms. In essay 1, building on resource-advantage (RA) theory and real options view, and using a uniquely compiled multisource dataset on dissolved and continuing joint ventures in India during the time period 2001 to 2012, I investigate the determinants of joint venture dissolutions in EMs. I find that majority control by the DM firm increases the likelihood of dissolution. However, majority control by the DM firm in a joint venture with broader scope decreases the likelihood of dissolution. Moreover, joint ventures that have higher investments, and that are formed when the EM has higher economic growth have reduced likelihood of dissolution.

Affiliation: Indian School of Business
ISB Creators:
ISB CreatorsORCiD
Pedada, Khttps://orcid.org/0000-0003-0252-8653
Item Type: Thesis (PhD)
Additional Information: The Thesis was published by the author with the affiliation of Texas Tech University
Uncontrolled Keywords: Emerging Markets, Joint Ventures, Shareholder Value, International Marketing
Subjects: Marketing
Depositing User: Mohan Dass
Date Deposited: 12 Apr 2019 13:08
Last Modified: 12 Apr 2019 13:08
URI: http://eprints.exchange.isb.edu/id/eprint/826
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