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Number of items: 6.

Indian School of Business

Bommaraju, R and Ahearne, M and Krause, R and Tirunillai, S (2019) Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? Journal of Marketing, 83 (1). pp. 8-23.

Boichuk, J P and Bommaraju, R and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research.

Bommaraju, R and Boichuk, J P and Ahearne, M and Kraus, F and Steenburgh, T J (2019) Managing Laggards: The Importance of a Deep Sales Bench. Journal of Marketing Research, 56 (4). pp. 652-665.

Bommaraju, R and Ahearne, M and Hall, Z R and Tirunillai, S and Lam, S K (2018) The Impact of Mergers and Acquisitions on the Sales Force. Journal of Marketing Research, 55 (2). pp. 254-264.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

Bommaraju, R and Hohenberg, S (2018) Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing, 82 (5). pp. 106-124.

This list was generated on Fri Sep 20 16:54:25 2019 IST.