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Number of items: 3.

Article

Batra, R K and Ghoshal, T (2017) Fill up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption. Journal of Consumer Research. (Submitted)

Batra, R K and Ghoshal, T and Raghunathan, R (2017) You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition. Journal of Experimental Social Psychology, 71. pp. 42-48.

Ghoshal, T and Yorkston, E and Nunes, J C and Boatwright, P (2014) Multiple reference points in sequential hedonic evaluation: An empirical analysis. Journal of Marketing Research, 51 (5). pp. 563-577.

This list was generated on Wed Nov 22 14:40:55 2017 IST.