Browse by ISB Authors

Group by: Item Type | Affiliation | No Grouping
Number of items: 1.

Indian School of Business

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25. ISSN 1547-7185

This list was generated on Wed Mar 27 17:32:20 2024 IST.