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Number of items: 27.

Article

Kumar, V and Nim, N and Agarwal, A (2020) Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects. Journal of International Business Studies.

Kumar, V and Rajan, B and Gupta, S and Pozza, I D (2019) Customer Engagement in Service. Journal of the Academy of Marketing Science, 47 (1). pp. 138-160.

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research.

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies.

Kumar, V and Nim, N and Sharma, A (2018) Driving growth of Mwallets in emerging markets: a retailer's perspective. Journal of the Academy of Marketing Science. pp. 1-23.

Petersen, J A and Kumar, V and Polo, Y and Sese, F J (2018) Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science, 46 (5). pp. 813-836.

Kumar, V. (2018) Transformative Marketing: The Next 20 Years. Journal of Marketing, 82 (4). pp. 1-12.

Sharma, A and Saboo, A R and Kumar, V (2018) Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing.

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225.

Kumar, V and Lahiri, A and Dogan, O B (2018) A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69. pp. 147-160.

Kumar, V (2017) A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing.

Kumar, V and Sharma, A (2017) Leveraging marketing analytics to improve firm performance: Insights from implementation. Applied Marketing Analytics, 3 (1). pp. 58-69.

Kim, K H and Kumar, V (2017) The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets. Journal of Marketing Research.

Sood, A and Kumar, V (2017) Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation. Journal of Marketing Research. (In Press)

Saboo, A R and Kumar, V and Anand, A (2017) Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes. Journal of Marketing, 81 (6). pp. 42-61.

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research. (In Press)

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing. (In Press)

Kumar, V and Anand, A and Song, H (2016) Future of Retailer Profitability: An Organizing Framework. Journal of Retailing.

Kumar, V (2016) Introduction: Is Customer Satisfaction (Ir)relevant as a Metric? Journal of Marketing, 80 (05). pp. 108-109.

Sunder, S and Kumar, V and Goreczny, A and Maurer, T (2016) Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior. Journal of Marketing Research. ISSN 0022-2437

Saboo, A R and Sharma, A and Chakravarty, A and Kumar, V (2016) Influencing Acquisition Performance in High Technology Industries: Role of Innovation and Relational Overlap. Journal of Marketing Research.

Kumar, V and Reinartz, W (2016) Creating Enduring Customer Value. Journal of Marketing, 80 (6). pp. 36-68.

Umashankar, N and Bhagwat, Y and Kumar, V (2016) Do loyal customers really pay more for services? Journal of the Academy of Marketing Science.

Kumar, V and Pansari, A (2016) National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer. Journal of International Marketing, 24 (1). pp. 1-21.

Saboo, A R and Kumar, V and Park, I (2016) Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Quarterly, 40 (4). pp. 911-939.

Kumar, V and Sharma, A and Donthu, N and Rountree, C (2015) Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34 (6). pp. 804-814.

Conference or Workshop Item

Kumar, V and Viswanadham, N (2007) A CBR-based decision support system framework for construction supply chain risk management. In: Proceedings of the 3rd IEEE International Conference on Automation Science and Engineering, IEEE CASE 2007, 22 - 25 September 2007, Scottsdale, AZ; United States.

This list was generated on Wed Jan 20 03:42:05 2021 IST.