Browse by ISB Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Affiliation | No Grouping
Jump to: Article
Number of items: 9.

Article

Mahajan, V and Wind, Y (2006) Capturing the ricochet economy. Harvard Business Review, 84 (11). pp. 25-26.

Prasad, A and Bronnenberg, B and Mahajan, V (2004) Product entry timing in dual distribution channels: The case of the movie industry. Review of Marketing Science, 2. pp. 83-102.

Wu, Y and Balasubramanian, S and Mahajan, V (2004) When Is a Preannounced New Product Likely to Be Delayed? Journal of Marketing, 68 (2). pp. 101-113.

Haruvy, E and Mahajan, V and Prasad, A (2004) The effect of piracy on the market penetration of subscription software. Journal of Business, 77 (2 SUPP). S81-S107.

Prasad, A and Mahajan, V and Bronnenberg, B (2003) Advertising versus pay-per-view in electronic media. International Journal of Research in Marketing, 20 (1). pp. 13-30.

Wu, F and Mahajan, V and Balasubramanyan, S (2003) An Analysis of E-Business Adoption and Its Impact on Business Performance. Journal of the Academy of Marketing Science, 31 (4). pp. 425-447.

Prasad, A and Mahajan, V (2003) How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software. International Journal of Research in Marketing, 20 (4).

Huang, Z and Li, S X and Mahajan, V (2002) An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision Sciences, 33 (3).

Mahajan, V and Srinivasan, R and Wind, J (2002) The dot.com retail failures of 2000: Were there any winners? Journal of the Academy of Marketing Science, 30 (4).

This list was generated on Thu Sep 21 22:09:58 2017 IST.