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Number of items: 22.

Article

Zhou, J X and Arnold, M J and Pereira, A and Yu, J (2010) Chinese consumer decision-making styles: A comparison between the coastal and inland regions. Journal of Business Research, 63 (1). 45 - 51.

Hsu, C C and Pereira, A (2008) Internationalization and performance: The moderating effects of organizational learning. Omega, 36 (2). pp. 188-205. ISSN 03050483

Singh, N and Baack, D and Pereira, A and Baack, D (2008) Culturally customizing websites for US Hispanic online consumers. Journal of Advertising Research, 48 (2). pp. 224-234.

Pereira, A and Hsu, C C and Kundu, S K (2005) Country-of-origin image: measurement and cross-national testing. Journal of Business Research, 58 (1). 103 - 106.

Singh, N and Kwon, I and Pereira, A (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20 (10). pp. 867-881.

Pereira, A and Hsu, C C and Kundu, S (2002) A Cross-Cultural Analysis of Ethnocentrism in China, India, and Taiwan. Journal of International Consumer Marketing, 15 (1). pp. 77-90.

Lynn, M and Kampschroeder, K and Pereira, A (1999) Evolutionary perspectives on consumer behavior: An introduction. Advances in consumer research, 26. pp. 226-230.

Chen, H C and Pereira, A (1999) Product entry in international markets: the effect of country of origin on first-mover advantage. Journal of Product & Brand Management, 8 (3). pp. 218-231. ISSN 1061-0421

Chen, H and Pereira, A and Miller, SW (1998) The effect of country-of-origin on first-mover advantage. American Marketing Association. Conference Proceedings, 9. p. 132.

Nowak, L I and Boughton, P D and Pereira, A (1997) Relationships Between Businesses and Marketing Research Firms: Impact of Partnering on Performance. Industrial Marketing Management, 26 (6). 487 - 495.

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

Kumar, V and Pereira, A (1995) Explaining the variation in short-term sales response to retail price promotions. Journal of the Academy of Marketing Science, 23 (3). pp. 155-169. ISSN 00920703

Zinkhan, G M and Pereira, A (1994) Review: An overview of marketing strategy and planning. International Journal of Research in Marketing, 11 (3). 185 - 218.

Miller, J J and Stead, B and Pereira, A (1991) Dependent care and the workplace: An analysis of management and employee perceptions. Journal of Business Ethics, 10 (11). pp. 863-869. ISSN 1573-0697

Kumar, V and Kerin, R A and Pereira, A (1991) An Empirical Assessment of Merger and Acquisition Activity in Retailing. Journal of Retailing, 67 (3). p. 321. ISSN 00224359

Book Chapter

Pereira, A (2015) Consumer Attitudes toward Advertising: Does Culture Matter? In: Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, pp. 107-110.

Nowak, L and Pereira, A (2015) The Impact of Culture on Ethical Business Decision-Making. In: Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, pp. 334-338.

Conference or Workshop Item

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.

Pereira, A (1995) Modeling an organizational decision support system to improve retailers' decisions. In: System Sciences, 1995. Proceedings of the Twenty-Eighth Hawaii International Conference on.

Book

Pereira, A (2005) The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Taylor & Francis.

Singh, N and Pereira, A (2005) The culturally customized web site. Routledge. ISBN 9780750678490

This list was generated on Fri Sep 22 06:20:26 2017 IST.