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Number of items: 4.

Indian School of Business

Bradlow, E T and Gangwar, M and Kopalle, P and Voleti, S (2017) The Role of Big Data and Predictive Analytics in Retailing. Journal of Retailing, 93 (1). pp. 79-95.

Voleti, S and Srinivasan, V and Ghosh, P (2016) An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis. International Journal of Research in Marketing.

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing.

Voleti, S and Sethuraman, R (2015) Are National Brands More Promotion Elastic Than Store Brands? In: Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics . Springer International Publishing, pp. 63-70. ISBN 978-3-319-20181-8

This list was generated on Thu Feb 22 00:03:20 2018 IST.