Items where Year is 1997

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Number of items: 3.

K

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

Kumar, V and Pereira, A (1997) Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions. Journal of Business Research, 40 (1). 1 - 13.

N

Nowak, L I and Boughton, P D and Pereira, A (1997) Relationships Between Businesses and Marketing Research Firms: Impact of Partnering on Performance. Industrial Marketing Management, 26 (6). 487 - 495.

This list was generated on Fri Sep 22 17:14:52 2017 IST.