The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

In The Culturally Customized Web Site, Nitish
Singh and Arun Pereira attempt to go much further
than the mere “localization” of web content. They
posit that websites must now be culturally customized
with design features that refl ect the cultural
values of the user. By accounting for the values of
customers from specifi c countries and cultures, website
operators can meet the enormous challenge of
drawing customers to the site and building trust and
loyalty with customers.