4 Hard Questions to Ask About Your Company's Purpose

Houlder, D and Nandkishore, D (2016) 4 Hard Questions to Ask About Your Company's Purpose. Harvard Business Review.

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Abstract

The article discusses social responsibility issues in business in the 21st century, and offers tips on how business leaders can test their missions and objectives, including creating a defendable specific purpose, and determining whether the business' purpose is in line with one's personal goals.

Affiliation: Indian School of Business
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Nandkishore, D
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Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of London Business School.
Uncontrolled Keywords: Social responsibility of business, Mission statements, Leadership
Subjects: Leadership
Depositing User: Gurusrinivasan K
Date Deposited: 03 Apr 2021 07:18
Last Modified: 03 Apr 2021 07:23
URI: https://eprints.exchange.isb.edu/id/eprint/1434
Publisher URL: https://hbr.org/2016/03/4-hard-questions-to-ask-ab...
Publisher OA policy: https://v2.sherpa.ac.uk/id/publisher/3243?template=romeo
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