Mutually supportive or trade-offs: An analysis of competitive priorities in the emerging economy of India

Kathuria, R and Kathuria, N N and Kathuria, A (2018) Mutually supportive or trade-offs: An analysis of competitive priorities in the emerging economy of India. The Journal of High Technology Management Research, 29 (2). pp. 227-236. ISSN 1047-8310

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Abstract

To refine the theories of operations strategy, we need research from all different situational contexts, including different countries—both developing and developed. There have been many studies, including some replications, done in various parts of the world to further the debate on whether competitive priorities are mutually supportive or if they present potential trade-offs, but hardly any from a rapidly growing economy, such as India. This study is a significant attempt in that direction. After a thorough review of the literature, a set of hypotheses is introduced to test whether Indian manufacturers view competitive priorities as mutually supportive or trade-offs. The data from over 150 high-ranking individuals from over 75 manufacturers in India is used to test the hypotheses by way of cluster analysis and ANOVA. The resultant taxonomy reveals patterns that uniquely represent Indian manufacturers' view of the competitive priorities, namely quality, flexibility, delivery and price. The study findings have significant managerial implications, both for India and other developing as well as developed economies. The taxonomy will serve to gauge India's manufacturers' role in the world. From a researcher's perspective, this study makes a significant contribution to theory development, furthers our understanding of the strategic role of operations, moves forward the ongoing debate on the topic of trade-offs or complementarity, and paves the way for future studies in this topical area.

Affiliation: Indian School of Business
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Kathuria, A
UNSPECIFIED
Item Type: Article
Additional Information: The research paper was published by the author with the affiliation of The University of Hong Kong
Uncontrolled Keywords: Operations strategy, Competitive priorities, Taxonomy, Sandcone model, Trade-offs, Cumulative competencies, India
Subjects: Information Systems
Depositing User: Gurusrinivasan K
Date Deposited: 15 Apr 2021 09:24
Last Modified: 15 Apr 2021 09:24
URI: https://eprints.exchange.isb.edu/id/eprint/1448
Publisher URL: https://www.sciencedirect.com/science/article/pii/...
Publisher OA policy: https://v2.sherpa.ac.uk/id/publication/14180
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