Bundling and pricing of product with after-sale services

Kameshwaran, S and Viswanadham, N and Desai, V (2009) Bundling and pricing of product with after-sale services. International Journal of Operational Research, 6 (1). pp. 92-109. ISSN 1745-7653

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Bundling is the sale of two or more products in combination as a package. In this paper, we consider the bundling and pricing of a complex durable product with the after-sales repair and maintenance services. The product and service are two different, but related markets for this scenario. The problem of bundling and pricing are considered for two product market structures: monopoly and duopoly. In the monopoly case, the decision framework is an optimisation problem, whereas for the duopoly, the strategic interactions of the two firms are modelled as a two stage non-cooperative game. These decision frameworks enable the manufacturing firms to decide upon the product-service bundling and pricing. Copyright © 2009, Inderscience Publishers.

Item Type: Article
Additional Information: Manufacturing service integration; Non-cooperative game; Product bundling; Sub-game perfect equilibrium
Subjects: Finance
Date Deposited: 03 Nov 2014 20:49
Last Modified: 11 Jul 2023 16:17
URI: https://eprints.exchange.isb.edu/id/eprint/149

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