AISECT (PART A): Leading India's Skill Development Mission

Mantrala, M and Arunachalam, S and Roy, L (2001) AISECT (PART A): Leading India's Skill Development Mission. [Teaching Resource]

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Abstract

The case is a narration of the 20-year journey of the All India Society for Electronics and Computer Technology (AISECT), a social enterprise offering information and computer technology (ICT) services, including skill development, higher education, financial inclusion, and e-governance, to youth in rural and semi-urban areas of India. It reflects the vision of AISECT's Founding Chairman, Santosh Choubey, to build a social organization aimed at disseminating science and technology (S&T) knowledge, services, and solutions to underserved rural areas in India and generating job opportunities for rural youth. In its initial years, AISECT joined a Government of India initiative to introduce and offer basic computer education to students in government high schools in Bhopal. AISECT developed a model in which it trained local youth to become entrepreneur-trainers who could operate ICT centers at the government schools, receiving a share of the government's funds. During the early nineties, AISECT set up ICT training centers in the selected government schools in MP and built a franchisee network of sustainable multipurpose training centers (MPTCs). The centers, owned and operated by village-level entrepreneurs (VLEs), would provide ICT-based and other skill-based education and services to rural communities. Through the MPTC model, AISECT not only penetrated and spread IT literacy in the semi- urban and rural areas of the state but also generated job opportunities for rural youth through its "train the trainer" model. The case is set in March 2005, when Choubey relives the struggles, challenges, and successes along the way and is gradually carried forward into the future. The case ends with Choubey contemplating the road ahead for AISECT. With the skill education landscape changing and new entrants competing for limited government funds, what should AISECT do to maintain its leadership position and ensure its sustainability and continued expansion across India?

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Arunachalam, S
http://orcid.org/0000-0003-4110-9531
Item Type: Teaching Resource
Uncontrolled Keywords: Emerging markets, Social enterprise, Marketing
Subjects: Marketing
Depositing User: Gurusrinivasan K
Date Deposited: 29 Jan 2022 11:13
Last Modified: 29 Jan 2022 11:13
URI: https://eprints.exchange.isb.edu/id/eprint/1615
Publisher URL: https://hbsp.harvard.edu/product/ISB281-PDF-ENG
Publisher OA policy: https://store.hbr.org/product/aisect-part-a-leading-india-s-skill-development-mission/isb281?sku=ISB281-HCB-ENG
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