Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoptionof Mobile Health (mHealth)

Kaur, A and Ahuja, P and Jain, J and Simarjeet, S and Garg, A (2021) Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoptionof Mobile Health (mHealth). Business Perspectives and Research.

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Abstract

Owing to radical advances in the area of technology, the health sector has gained access to technologies to meet patient requirements; for example, mobile health (mHealth) care. Despite the possible benefits of mHealth, the effectiveness of these interventions ultimately depends on whether citizens use those initiatives. The current study have thus sought to explore mHealth applications’ adoption behavior. A cross-sectional investigation process has been employed on 440 potential consumers from North India to enumerate the consumers’ intention and their adoption. In addition to the core constituents highlighted in previous studies, this research focuses more on the relationship of several other factors affecting behavioral intentions and their eventual impact on the acceptance of mHealth apps. The key considerations in the current study are the inclusion of trust in the existing UTAUT model and the mediating role of behavioral intentions in determining mHealth services adoption.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Simarjeet, S
UNSPECIFIED
Item Type: Article
Uncontrolled Keywords: mHealth, Technology, Intention, Adoption, Youth
Subjects: Financial Management
Finance
Depositing User: Gurusrinivasan K
Date Deposited: 15 May 2022 09:43
Last Modified: 15 May 2022 09:43
URI: https://eprints.exchange.isb.edu/id/eprint/1629
Publisher URL: https://doi.org/10.1177/22785337221091017
Publisher OA policy: https://doi.org/10.1177%2F22785337221091017
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