Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors

Goel, P and Raj, S and Garg, A and Simarjeet, S and Gupta, S (2022) Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors. Online Information Review. ISSN 1468-4527

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Abstract

Purpose
Massive open online courses (MOOCs) are among the most recent e-learning initiatives to gain widespread acceptance among universities. However, despite MOOCs' “much-documented” benefits, many questions are being raised late regarding the long-term sustainability of the open online teaching e-learning model. With high dropout rates in MOOCs courses, recent research has focused on the challenges limiting MOOCs’ growth. But most of the research is directed toward students’ perspectives, leaving the instructors’ perspective. One of the most important aspects of instructors’ perspective is the motivation for MOOCs' development and delivery.

Design/methodology/approach
The present study collected the data from 25 MOOC developers of Indian origin. To prioritize or rank the motivational factor behind developing a MOOC, a fuzzy-analytical hierarchical process (F-AHP) technique was applied to the data set. The primary motivational factors considered for the study were professional development, altruism, personal development, institutional development, intrigue, monetary benefits and peer influence.

Findings
The results showed that professional development and personal development are two prime motives that drive MOOCs development. Monetary benefits and peer influence were the least important factors among all the factors considered for the study.

Originality/value
Previous studies have identified and modeled the motivational factors that contribute toward developing MOOCs. However, there was little knowledge about the hierarchy among the motivating factors. The present study fills this gap by establishing the ranking of motivational factors responsible for MOOCs development.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
ORCiD
Simarjeet, S
UNSPECIFIED
Item Type: Article
Uncontrolled Keywords: MOOCs, Motivational factors, Instructor's perspective, Fuzzy AHP, Professional development, Personnel Development
Subjects: Information Systems
Depositing User: Gurusrinivasan K
Date Deposited: 15 May 2022 09:51
Last Modified: 15 May 2022 09:51
URI: https://eprints.exchange.isb.edu/id/eprint/1630
Publisher URL: https://doi.org/10.1108/OIR-04-2021-0205
Publisher OA policy: https://v2.sherpa.ac.uk/id/publication/2967
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