Decolonization of Digital Platforms: A Research Agenda for GREAT Domains

Karhade, P and Kathuria, A and Dasgupta, A and Malik, O and Konsynski, B R (2021) Decolonization of Digital Platforms: A Research Agenda for GREAT Domains. In: The Role of e-Business during the Time of Grand Challenges. Springer Nature, Switzerland, pp. 51-58. ISBN 9783030794538

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Digital platforms are transforming commerce practice. Technology is not separate from the socio-cultural environment in which it is used and, thus, platforms mostly capture and imbue values of their origins in the west. As digital platforms are “migrated” outside the west, western values intrinsically embedded in the digital platforms are also unknowingly imposed around the world. However, research from western, educated, industrialized, rich, and democratic (WEIRD) contexts does not necessarily generalize to the rest of the world. Instead, examining research phenomena on digital platforms anew in growing, rural, eastern, aspirational, transitional (GREAT) contexts is necessary. In this chapter, we highlight the need and pathways for decolonization of digital platforms research in GREAT domains.

Item Type: Book Chapter
Subjects: Information Systems
Date Deposited: 29 Aug 2023 07:48
Last Modified: 29 Aug 2023 07:48

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