Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19

Infobesity presents a challenge in the information age, necessitating business intelligence systems for conducting business. The information age is also characterized by organizations spread across culturally different countries, which gain performance benefits from multiple national cultures. We study the effect of Business Intelligence Systems and Multiple National Cultures within the context of the Covid-19 pandemic that resulted in the erosion of market value of firms. We propose that though firms that used Business Intelligence Systems or benefitted from Multiple National Cultures exhibited better performance, the concurrent occurrence of these two phenomena resulted in a weakened effect on performance. Our econometric analysis of Fortune 500 firms finds strong support for our theory. We make significant contributions to the e-Business literature within the information systems discipline and to broader inter-disciplinary management research.