The Art of Winning an Unfair Game: Cybage & India’s IT Industry

Kathuria, A and Yen, B (2015) The Art of Winning an Unfair Game: Cybage & India’s IT Industry. Communications of the Association for Information Systems, 37: 36. pp. 753-766. ISSN 1529-3181

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In this teaching case, we consider the challenges and opportunities faced by Cybage, one of the many players in the Indian software and information technology (IT) services sector, as it co-evolved with India’s knowledge economy. Despite its small size and a last-mover disadvantage, since its founding in 1994, Cybage had enjoyed growth rates higher than rest of the industry. Had Cybage developed a set of capabilities that differentiated the company from its peers and enabled it to expand from a handful of IT practitioners to a company with nearly 4,000 professionals and a global footprint? Or did Cybage’s growth merely reflect the general expansion of India’s knowledge economy? In this case , we overview the Indian IT industry’s evolution and highlight the concepts of entry timing, IT capabilities, service-dominant logic, and value co-creation by considering questions regarding Cybage’s key differentiators and capabilities, avenues of future growth, and the applicability of Cybage’s current capabilities to other domains of IT service provisioning.

Item Type: Article
Additional Information: The research article was published by the author with the affiliation of The University of Hong Kong
Subjects: Information Systems
Date Deposited: 29 Aug 2023 10:08
Last Modified: 29 Aug 2023 10:08

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