ID Fresh: The Way Forward

Seshadri, D V R and Nayak, M (2015) ID Fresh: The Way Forward. [Teaching Resource]

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As a result of teamwork and small steps taken by the four cousins and founders, who also fill the top management positions, ID Fresh has grown, in less than 10 years, from a kirana store (a small Indian neighbourhood grocery/retail shop) to a successful mid-sized ready-to-eat and ready-to-cook food company. The managing director recognizes the need to transition to a more proficient organization by recruiting highly motivated professionals to fill the management positions. In doing so, the company will need to reconcile the working style of the incoming professionals with the founders' humble background and strong ethics and values that are based in their religious faith. D.V.R. Seshadri is affiliated with Indian Institute of Management Bangalore.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Seshadri, S
Item Type: Teaching Resource
Additional Information: The case was published by the author with the affiliation of IIM Bangalore.
Uncontrolled Keywords: ID Fresh, neighbourhood grocery, retail shop
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 12 Apr 2019 08:40
Last Modified: 12 Apr 2019 08:40
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