Value Chain Migration at Infosys (A)

Seshadri, D V R and Narus, J A (2007) Value Chain Migration at Infosys (A). [Teaching Resource]

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Infosys is a highly respected, India-based information technology (IT) software service provider, established in July 1981. The ramp-up of the company has been particularly spectacular during the last several years, starting from 1995. The initial business model related to labor arbitrage and was based upon differential wage rates for IT professionals in India and the developed countries. The boom of the late 1990s, catalyzed by the Y2K-related problems, resulted in opportunities that the company capitalized upon. Today the company serves clients drawn from global 2000 companies. Based upon its strong ethical and principled approach, execution excellence, relentless quest for quality and customer satisfaction, the company had astounding financial success and became a darling of the stock markets both in India and the United States. Notwithstanding its successful track record, Infosys has over the last several years, proactively been applying itself to a fundamental question of identifying the drivers of success for the next 10 years. Infosys has been deeply concerned about leveraging its current strong position, to evolve into a much stronger company, so as to ensure continued growth and success in the long-term. The case presents the challenges that Infosys has been grappling with, and invites participants to come up with creative solutions, going forward.

Affiliation: Indian School of Business
ISB Creiators:
ISB Creators
Seshadri, D V R
Item Type: Teaching Resource
Additional Information: The research article was published by the author with the affiliation of IIM Bangalore.
Uncontrolled Keywords: Value Chain Migration, Infosys, IT, Information Technology
Subjects: Marketing
Depositing User: Veeramani R
Date Deposited: 12 Apr 2019 13:43
Last Modified: 12 Apr 2019 13:43
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