Items where Author is "Agnihotri, R"
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Vieira, V A and de Almeida, M I S and Agnihotri, R and da Silva, N S D A C and Arunachalam, S (2019) In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47 (6). pp. 1085-1108. ISSN 0092-0703