Items where Author is "Balasubramanian, S"

Group by: Item Type | No Grouping

Number of items: 1.

Article

Wu, Y and Balasubramanian, S and Mahajan, V (2004) When Is a Preannounced New Product Likely to Be Delayed? Journal of Marketing, 68 (2). pp. 101-113. ISSN 1547-7185

This list was generated on Wed Apr 30 03:10:04 2025 IST.