Items where Author is "Bhardwaj, P"

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Article

Bala, R and Bhardwaj, P (2010) Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry. Management Science, 56 (1). pp. 148-160. ISSN 0025-1909

This list was generated on Wed Apr 30 03:24:37 2025 IST.