Items where Author is "Bhargava, M"

Article

Ramaswami, S N and Srivastava, R K and Bhargava, M (2008) Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value. Journal of the Academy of Marketing Science, 37. pp. 97-116. ISSN 1552-7824

Bhargava, M and Kim, J and Srivastava, R K (2008) Explaining Context Effects on Choice Using a Model of Comparative Judgment. Journal of Consumer Psychology, 9 (3). pp. 167-177. ISSN 1057-7408

Monograph

Ramaswami, S N and Bhargava, M and Srivastava, R K (2004) Market-based Assets and Capabilities, Business Processes, and Financial Performance. Technical Report. Marketing Science Institute.