Items where Author is "Borah, S B"

Article

Borah, S B and Mallapragada, G and Bommaraju, R and Venkatesan, R and Thongpapanl, N (2022) Interfirm collaboration and exchange relationships: An agenda for future research. International Journal of Research in Marketing, 39 (2). pp. 603-618. ISSN 0167-8116

Sharma, A and Kumar, V and Borah, S B and Adhikary, A (2022) Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? Journal of International Business Studies, 53. pp. 850-878. ISSN 0047-2506

Kumar, V. and Borah, S B and Sharma, A and Akella, L Y (2021) Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52 (3). pp. 363-387. ISSN 0047-2506

Sharma, A and Kumar, V and Yan, J and Borah, S B and Adhikary, A (2019) Understanding the structural characteristics of a firm's whole buyer--supplier network and its impact on international business performance. Journal of International Business Studies, 50. pp. 365-392. ISSN 1478-6990

Sharma, A and Kumar, V and Borah, S B (2017) Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25 (2). pp. 1-24. ISSN 1547-7215