Items where Author is "Bradlow, E T"

Article

Bradlow, E T and Gangwar, M and Kopalle, P and Voleti, S (2017) The Role of Big Data and Predictive Analytics in Retailing. Journal of Retailing, 93 (1). pp. 79-95. ISSN 1873-3271

Musalem, A and Bradlow, E T and Raju, J S (2008) Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information. Journal of Marketing Research, 45 (6). pp. 715-730. ISSN 1547-7193