Items where Author is "Bridges, E"
Group by: Item Type | No Grouping
Number of items: 1.
Kim, N and Bridges, E and Srivastava, R K (1999) A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics. International Journal of Research in Marketing, 16 (2). pp. 95-111. ISSN 1873-8001