Items where Author is "Cosguner, K"

Sharma, A and Kumar, V and Cosguner, K (2019) Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56 (3). pp. 439-458. ISSN 1547-7193

Zhang, X and Kumar, V and Cosguner, K (2017) Dynamically Managing a Profitable Email Marketing Program. Journal of Marketing Research, 54 (6). pp. 851-866. ISSN 1547-7193