Items where Author is "Dhar, S"

Article

Jindal, P and Zhu, T and Chintagunta, P and Dhar, S (2020) Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types. Journal of Marketing, 84 (2). pp. 114-132. ISSN 0022-2429

Conference or Workshop Item

Pereira, A and Dhar, S (2014) The Engaged Classroom: A Successful Lead User Innovation. In: International Technology, Education and Development Conference (INTED), 2014.