Items where Author is "Ghosh, M"

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Number of items: 2.

Article

Yu, S and Ghosh, M and Viswanathan, M (2021) EXPRESS: Money-Back Guarantees and Service Quality: The Marketing of In-Vitro Fertilization Services. Journal of Marketing Research, 59 (3). pp. 659-673. ISSN 1547-7193

John, G and Viswanathan, M and Ghosh, M (2019) A transaction cost approach to channel design with application to multichannels settings. In: Handbook of Research on Distribution Channels. Edward Elgar Publishing, Cheltenham, UK, pp. 379-404. ISBN 9780857938602

This list was generated on Tue Apr 29 14:38:44 2025 IST.