Items where Author is "Grewal, R"

Article

Winterich, K P and Gangwar, M and Grewal, R (2018) When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements. Journal of Marketing, 82 (3). pp. 70-86. ISSN 1547-7185

Germann, F and Grewal, R and Ross, W T and Srivastava, R K (2014) Product recalls and the moderating role of brand commitment. Marketing Letters, 25 (2). pp. 179-191. ISSN 1573-059X