Items where Author is "Gupta, P"

Article

Gupta, P and Steward, M and Narus, J A and Seshadri, D V R (2021) Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel. Vikalpa: The Journal for Decision Makers, 46 (4). pp. 197-208. ISSN 0256-0909

Muthuraman, B and Sen, A and Gupta, P and Seshadri, D V R and Narus, J A (2006) Understanding the Process of Transitioning to Customer Value Management. Vikalpa, 31 (2). pp. 1-28. ISSN 2395-3799

Monograph

Gupta, P and Verma, R K and Dar, A (2019) Electoral Cycles in Food Prices: Evidence from India. Working Paper. ISID.