Items where Author is "Harmeling, C"

Krafft, M and Kumar, V and Harmeling, C and Singh, S and Zhu, T and Chen, J and Duncan, T and Fortin, W and Rosa, E (2021) Insight is power: Understanding the terms of the consumer-firm data exchange. Journal of Retailing, 97 (1). pp. 133-149. ISSN 0022-4359

Aksoy, L and Banda, S and Harmeling, C and Keiningham, T L and Pansari, A (2021) Marketing’s role in multi-stakeholder engagement. International Journal of Research in Marketing, 39 (2). pp. 445-461. ISSN 0167-8116