Items where Author is "Hewett, K"

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Hewett, K and Hult, G T M and Mantrala, M K and Nim, N and Pedada, K (2022) Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions. International Journal of Research in Marketing, 39 (2). pp. 619-638. ISSN 0167-8116

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