Items where Author is "John, G"

Group by: Item Type | No Grouping

Number of items: 3.

Article

Rao, R S and Viswanathan, M and John, G and Kishore, S (2021) EXPRESS: Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention. Journal of Marketing Research, 58 (4). pp. 686-704. ISSN 1547-7193

Viswanathan, M and Narasimhan, O and John, G (2021) Economic Impact of Category Captaincy: An Examination of Assortments and Prices. Marketing Science, 40 (2). pp. 261-282. ISSN 0732-2399

John, G and Viswanathan, M and Ghosh, M (2019) A transaction cost approach to channel design with application to multichannels settings. In: Handbook of Research on Distribution Channels. Edward Elgar Publishing, Cheltenham, UK, pp. 379-404. ISBN 9780857938602

This list was generated on Tue Apr 29 08:22:06 2025 IST.