Items where Author is "Keller, K L"

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Number of items: 1.

Article

Leone, R P and Rao, V R and Keller, K L and Luo, A M and McAlister, L and Srivastava, R K (2006) Linking Brand Equity to Customer Equity. Journal of Service Research, 9 (2). pp. 125-138. ISSN 1552-7379

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