Items where Author is "Kopalle, P K"

Article

Arunachalam, S and Manchiraju, H and Suhag, R and Kopalle, P K (2025) EXPRESS: Social Heart and Business Sense: Translating Corporate Social Responsibility (CSR) into Gross Margin Premium per Mandatory CSR Law in India. Production and Operations Management. ISSN 1059-1478

Kopalle, P K and Gangwar, M and Uppal, A (2024) Commentary on “AI is Changing the World: For Better or for Worse?”. Journal of Macromarketing, 44 (4). pp. 886-891. ISSN 0276-1467

Kopalle, P K and Pauwels, K and Akella, L Y and Gangwar, M (2023) Dynamic pricing: Definition, implications for managers, and future research directions. Journal of Retailing, 99 (4). pp. 580-593. ISSN 0022-4359

Kopalle, P K and Gangwar, M and Kaplan, A and Ramachandran, D and Reinartz, W and Rindfleisch, A (2022) Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International Journal of Research in Marketing, 39 (2). pp. 522-540. ISSN 0167-8116

Voleti, S and Gangwar, M and Kopalle, P K (2016) Why the Dynamics of Competition Matter for Category Profitability. Journal of Marketing, 81 (1). pp. 1-16. ISSN 1547-7185

Voleti, S and Kopalle, P K and Ghosh, P (2015) An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data. Management Science, 61 (11). pp. 2720-2738. ISSN 0025-1909