Items where Author is "Krishnan, T V"

Article

Thomas, S A and Feng, S and Krishnan, T V (2015) To retain? To upgrade? The effects of direct mail on regular donation behavior. International Journal of Research in Marketing, 32 (1). pp. 48-63. ISSN 1873-8001

Singh, S S and Jain, D C and Krishnan, T V (2008) Research Note—Customer Loyalty Programs: Are They Profitable? Management Science, 54 (6). pp. 1205-1211. ISSN 0025-1909