Items where Author is "Kumar, A"

Article

Mallapragada, G and Bommaraju, R and Kumar, A and Pedada, K (2025) EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice. Journal of Marketing Research. ISSN 0022-2437

Kumar, A and Bezawada, R and Rishika, R and Janakiraman, R and Kannan, P K (2016) From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80 (1). pp. 7-25. ISSN 1547-7185

Kumar, A and Mehra, A and Kumar, S (2014) How Physical Retail Channels Impact Customers’ Online Purchase Behavior? Paper Under Review.

Book Chapter

Kumar, A and Dangi, H K and Rashmi, . and Singh, K (2015) The Role of top 100 Fortune Companies in Natural Disaster Management. In: CSR and Sustainable Development : a Multinational Perspective. Society for Education & Research Development, Haryana, India, pp. 53-62. ISBN 9781634153270

Monograph

Kumar, A and Mehra, A and Kumar, S (2015) Impact of Physical Retail Channels on Customers’ Online Purchase Behavior. Working Paper. University of Florida.