Items where Author is "Leszkiewicz, A"

Article

Gupta, S and Leszkiewicz, A and Kumar, V and Bijmolt, T and Potapov, D (2020) Digital Analytics: Modeling for Insights and New Methods. Journal of Interactive Marketing, 51 (1). pp. 26-43. ISSN 1094-9968

Kumar, V and Leszkiewicz, A and Herbst, A (2018) Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior. Journal of Marketing Research, 55 (2). pp. 208-225. ISSN 1547-7193